What most people wonder when they first encounter Beauty of Joseon is what is the history behind the name?

Beauty of Joseon is a Korean k-beauty brand that is inspired by traditional natural ingredients that have been used in Korea since the Joseon Dynasty. The greatest Korean dynasty ruled Korea for more than 500 years and during that time Korea flourished in the fields of culture, literature, science and technology.

The ingredients of Eastern medicine are healthy ingredients that have been consumed since ancient times as medicinal herbs and foods, and they are also excellent ingredients for skin care.

Beauty of Joseon is one of the most sought-after K-Beauty brands for those focused on fundamentally improving their skin. The brand's big focus is on improving complexion and helping skin become healthier, with a touch of luxury.