The Ordinary is a skincare brand under the Deciem umbrella, known for its minimalist approach to skincare and affordable yet effective products. Launched in 2016, The Ordinary quickly gained popularity for its straightforward formulations, transparent pricing, and focus on high-quality active ingredients.

The brand’s philosophy revolves around offering clinical formulations with integrity, eschewing unnecessary additives and fancy packaging in favor of simplicity and efficacy. The Ordinary believes that skincare should be accessible to everyone, and it aims to democratize the industry by offering affordable products without compromising on quality.

What sets The Ordinary apart is its use of single-ingredient formulations, allowing customers to customize their skincare routines based on their specific concerns. The brand offers a wide range of serums, oils, creams, and treatments, each targeting a particular skin issue, such as acne, hyperpigmentation, aging, and dehydration.

The Ordinary is transparent about the concentration of active ingredients in its products, making it easy for consumers to understand what they are applying to their skin. The brand’s no-frills packaging and labeling clearly indicate the key ingredients and their concentration, empowering consumers to make informed choices about their skincare.

Some of The Ordinary’s most popular products include:

Hyaluronic Acid 2% + B5: A hydrating serum that helps plump and moisturize the skin, reducing the appearance of fine lines and wrinkles.
Niacinamide 10% + Zinc 1%: A serum that helps regulate oil production, minimize pores, and improve the overall texture of the skin.
Vitamin C Suspension 23% + HA Spheres 2%: A stable form of vitamin C that brightens the skin, fades hyperpigmentation, and boosts collagen production.
AHA 30% + BHA 2% Peeling Solution: An exfoliating treatment that removes dead skin cells, unclogs pores, and improves skin texture and radiance.
Natural Moisturizing Factors + HA: A lightweight moisturizer that provides hydration and nourishment to the skin without feeling greasy or heavy.
In addition to its commitment to simplicity and transparency, The Ordinary also prioritizes sustainability and ethical practices. The brand is cruelty-free and does not test its products on animals, and it strives to minimize its environmental footprint by using recyclable and biodegradable materials whenever possible.

Overall, The Ordinary has disrupted the skincare industry with its no-nonsense approach and affordable yet effective products. By prioritizing simplicity, transparency, and accessibility, The Ordinary has made it easier than ever for consumers to achieve healthy, radiant skin without breaking the bank.