Purito is a popular Korean skincare brand known for its commitment to creating safe, effective, and environmentally friendly products. The brand’s name is derived from the words “purify” and “to” (meaning “soil” in Korean), reflecting its dedication to providing skincare solutions that are pure and rooted in nature.

One of Purito’s key principles is transparency. The brand believes in honesty and clarity when it comes to product ingredients, formulations, and efficacy. As such, Purito strives to use high-quality, natural ingredients and avoids harmful additives such as parabens, artificial fragrances, and sulfates. Additionally, Purito is cruelty-free and does not conduct animal testing.

Purito offers a wide range of skincare products designed to address various skin concerns, including cleansing, hydration, anti-aging, and sun protection. Some of the brand’s best-selling products include:

Centella Green Level Safe Sun: A lightweight, non-nano mineral sunscreen formulated with centella asiatica extract and hyaluronic acid to provide broad-spectrum SPF50+ PA++++ protection while soothing and moisturizing the skin.

Centella Green Level Calming Toner: A hydrating toner infused with 10% centella asiatica extract to calm and soothe sensitive or irritated skin while restoring the skin’s moisture balance.

Deep Sea Pure Water Cream: A lightweight yet deeply hydrating moisturizer enriched with pure deep sea water and seaweed extracts to provide long-lasting hydration and nourishment without feeling heavy or greasy.

Fermented Complex 94 Boosting Essence: An essence packed with 94% fermented complex, including bifida ferment lysate and lactobacillus ferment lysate, to improve skin elasticity, texture, and overall radiance.

Snail Repair Advanced Serum: A repairing serum containing 93% snail mucin extract, which helps to hydrate, soothe, and repair damaged skin while promoting collagen production and improving skin texture.

Overall, Purito’s dedication to transparency, quality ingredients, and eco-friendly practices has earned it a loyal following among skincare enthusiasts worldwide. With its focus on gentle yet effective formulations, Purito strives to empower individuals to achieve healthy, radiant skin naturally.