Beauty of Joseon is a South Korean skincare brand that draws inspiration from the beauty rituals of the Joseon Dynasty, a historical period known for its emphasis on natural ingredients and skincare practices. Founded in 2013, Beauty of Joseon aims to modernize traditional Korean skincare recipes by combining them with innovative formulations and technologies.

The brand’s philosophy centers on simplicity, efficacy, and respect for traditional Korean beauty wisdom. Beauty of Joseon products are designed to address various skincare concerns while incorporating ingredients that have been cherished for centuries for their beneficial properties.

One of the brand’s flagship products is the Beauty of Joseon Dynasty Cream, a luxurious moisturizer that features hanbang (traditional Korean herbal medicine) ingredients such as ginseng, black soybean, and orchid extracts. This cream is celebrated for its nourishing and anti-aging properties, helping to hydrate the skin, improve elasticity, and reduce the appearance of fine lines and wrinkles.

In addition to the Dynasty Cream, Beauty of Joseon offers a range of skincare products, including cleansers, toners, essences, serums, and sheet masks. These products often feature ingredients like rice bran water, honey, propolis, and fermented extracts, known for their hydrating, brightening, and anti-inflammatory effects.

Beauty of Joseon takes pride in its commitment to quality, using high-quality ingredients sourced from reputable suppliers and adhering to strict manufacturing standards. The brand also prioritizes sustainability and ethical practices in its production processes.

With its focus on blending tradition with innovation, Beauty of Joseon has garnered a dedicated following both in South Korea and internationally. Skincare enthusiasts appreciate the brand’s emphasis on gentle yet effective formulations that deliver visible results, making it a trusted name in the world of K-beauty.